What’s the best way for sellers to register their vehicles for the Sunday Drive Live Auction at Repco Beach Hop 26?
The easiest way is to register directly through the Sunday Drive website. Sellers can submit their vehicle, upload photos, and outline key details in a few minutes. Once received, our auction team reviews every entry, reaches out personally, and walks vendors through the process, timing, and marketing options. For anyone wanting a more hands-on approach, they’re always welcome to call us directly — we’re happy to talk through suitability, reserves, and what will help get the best result at Repco Beach Hop.
Compared to listing online, what are the main benefits that a live auction at Repco Beach Hop provides to sellers?
A live auction at Repco Beach Hop delivers something you simply cannot replicate online — competition, energy, and emotion. With over 100,000 people in town and a concentrated crowd of genuine buyers, vehicles are showcased in front of a huge captive audience.
Sellers also benefit from:
1. Mass exposure through Sunday Drive’s national and international marketing.
2. Immediate bidding pressure that drives stronger results.
3. A fixed sale moment, which removes the usual back-and-forth of private listings.
4. Serious buyers only — people come to Repco Beach Hop ready to purchase. It’s the difference between hoping someone finds your listing … and putting your car centre-stage in front of thousands.
How would you describe the atmosphere at the Sunday Drive Live Auction last year? Did people enjoy it?
Electric. Last year’s live auction drew one of the biggest crowds at the entire festival — shoulder- to-shoulder, packed right to the back, with people cheering, reacting, and fully engaged from the first lot to the last. The feedback was overwhelmingly positive: people loved the showmanship, the variety of vehicles, and the theatre of live bidding. It became one of the true highlights of Repco Beach Hop, and helped many sellers achieve exceptional results on the day.
Does Sunday Drive provide any other marketing support to sellers auctioning their car at the Live Auction?
Absolutely. Every vehicle accepted into the auction receives a full marketing rollout across our channels — professional photography, a detailed write-up, nationwide email campaigns, paid social ads, and placement on our website. High-profile or unique cars can also be featured in video content and promotional pieces leading up to the event. The goal is simple: to bring the widest possible audience to each seller’s vehicle and maximise the bidding pool on the day.
Why does the Sunday Drive Live Auction create such a high sell-through rate? Can you share any secrets behind creating a buzzing live auction?
It comes down to three things:
1. Curation. We hand-select vehicles that suit the crowd, ensuring the line-up is desirable, interesting, and well-matched to the Repco Beach Hop audience.
2. Hype and storytelling. Weeks of promotion, content, and catalogue build-up get buyers emotionally invested before auction day.
3. The live environment. Once you combine a packed venue, a world-class auctioneer, and a crowd full of passionate car enthusiasts, the bidding energy is undeniable. People get swept up in the moment — and that’s when great results happen.
The ‘secret’ is that none of it happens by accident. It’s a carefully crafted experience designed to reward sellers and give buyers a show they won’t forget.
